Client: U.S. Bureau of the Interior
Over the course of a two-year project, I collaborated with the client to brainstorm, develop, and conduct A/B testing on visuals, graphics, color palettes, layout, typography, and iconography for both print and digital multimedia, including interactive content, videos, and digital games.
I worked closely with the client to bring their visual ideas to life. By taking the time to understand their brand, goals, and target audience, I established and executed a clear creative direction. Using industry-standard software, I crafted logos, refined iconography, and designed layouts for digital and 28-page print media, ensuring consistency and impact.
Throughout the process, I engaged in an iterative feedback loop with the client, adjusting accordingly and meeting deadlines. Once we finalized the graphics and visuals, I collaborated with the client to create multimedia interactive videos.
Client: U.S. Department of State
The client requested iconography, logos, headings as well as digital and printed graphics to reflect the values of both their program named Access and a new community partnership.
I led the client through a six-month collaborative conceptual process to identify visual aspects that met both their aesthetic preferences and complied with U.S. Department of State branding and marking rules. Once the client approved the final graphics, I provided quality assurance to ensure consistent voice, tone, and quality.